Hibi

Discover Hibi, the Japanese incense brand known for its innovative 10 Minute Aroma incense matches. Made in Japan, Hibi brings together two traditional crafts from Hyogo Prefecture: incense from Awaji Island and match-making from Harima.

Each Hibi incense match is designed to be simple and portable: strike the match, place it on the included mat, and enjoy around ten minutes of gentle fragrance. With scents such as yuzu, sandalwood, lavender, tea tree, cedar wood, and Japanese wisteria, Hibi offers a modern way to enjoy Japanese incense at home, while travelling, or during daily moments of pause.

At Gohobi, we select Hibi for its thoughtful design, ease of use, and beautifully balanced Japanese aromas — perfect for tea rituals, meditation, gifting, travel, or creating a calm atmosphere in any space.